Podcast: Ignite Attachments targeting Amazon-like model for attachments

As equipment dealers and lenders expand their product offerings to diversify and meet customer needs, attachment and implement company Ignite Attachments is adopting an Amazon-like approach to distribution and service. 

The rise of direct-to-consumer and e-commerce reflects growing consumer comfort with purchasing high-ticket items online, which is something the equipment attachments and implements industry can adopt, Trisha Pearson, director of business development at the Moorhead, Minn.-headquartered OEM, tells Equipment Finance News on this episode of “The Dig” podcast.  

“Websites like Amazon are also showcasing that it needs to be a relatively easy experience in doing so, and the acquisition time needs to be fast,” she says. “Although our industry, some may consider it to have been stagnant or static for a number of years, and there’s a lot of our competitors who their value prop is, ‘We’ve been here, you can trust us.’ That’s not us.” 

Ignite aims to partner with non-traditional third parties to integrate more payment and financing tools to make it easier for customers to search, buy and finance equipment online amid today’s economic challenges, Pearson says. 

“Today we have one third-party plugin, it’s called Credit Key, and it offers a buy now, pay later option for those B2B transactions, which is a lot of our transactions,” she says. “We’re looking to expand that offering as folks are becoming more familiar in their shopping on other websites with some of those payment plugins and offering flexible ways to pay, so we want to make it easy for people to acquire our equipment in a way that’s right for them.” 

In addition to adopting an Amazon-like approach to equipment attachment purchasing, Ignite also adopted an Amazon-like approach to the supply chain, opening distribution centers in Atlanta and Reno to make it easier and faster for their products to get to their destination, Pearson says. 

“Sites like Amazon are training folks that acquiring something that they purchase within two days is an expectation,” she says. “That’s difficult in [a less-than-truckload] delivery world, but having availability and fast acquisition for the person who is diversifying their business and buying that next attachment to do so is really important to us.” 

Tune in to the newest episode of “The Dig” to hear from Pearson about trends in equipment attachment financing, managing customer feedback, e-commerce strategy, future trends and disrupting the attachments and implements segment. 

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