Jupiter Financial, a provider of commercial equipment financing solutions, has rebranded as Jupiter Equipment Finance.
Existing customers will not be affected by the rebranding, which took effect Dec. 6.
“The decision to rebrand as Jupiter Equipment Finance reflects our specialized focus on providing equipment finance offerings, our dedication to vendor and customer success, and market expansion,” said Jupiter President and Chief Executive Sean Coburn in a company release.
“Businesses need to have quick and easy access to financing,” he said. “They often need to make decisions quickly to maximize opportunities and we are there for them to find solutions that work. Our core strength lies in creating customized options that fill the gaps of traditional banks.”
Jupiter, Fla.-based Jupiter Equipment Finance funds deals between $10,000 and $10 million in all 50 states with terms of up to 84 months, according to its website.
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