TRATON Group reported higher incoming orders but lower revenue and earnings in 2025 as weak truck demand in key markets weighed on results, while its financial services business posted growth.
TRATON Financial Services generated 2.2 billion euros ($2.4 billion) in revenue for 2025, up 13.3% year over year, highlighting continued growth in financing activity supporting vehicle sales, according to TRATON’s March 4 earnings release. The financial services division had an operating profit of $194.4 million, down 18.5% YoY.
Incoming orders increased 6.7% YoY to 281,300 vehicles, driven largely by strong demand in Europe, according to the release. The company’s book-to-bill ratio improved to 0.9 from 0.8 in 2024, amid replacement demand for aging truck fleets.
Despite stronger order activity, TRATON’s unit sales declined 8.6% YoY to 305,486 vehicles, leading to a 7.2% YoY drop in sales revenue to $47.6 billion. Lower truck volumes in North America and Brazil contributed to the decline.
Adjusted operating profit fell to $3.2 billion, down 36.8% YoY, according to the release. Lower plant utilization, U.S. tariff costs, currency impacts and expenses tied to its manufacturing facility in China caused the decline. For 2026, the company forecasts unit sales and revenue to range between a 5% decline and 7% growth.
Shares of Traton [OTCPK: TRATF] were down 11.2% or $4.80 from market open today to close at $38.16. The company has a market cap of $18.5 billion.
Editor’s note: All amounts have been converted to U.S. dollars.
The fourth annual Equipment Finance Connect at the C. Baldwin in Houston May 18-19 is the only event that brings together the equipment industry to share insights, attend discussions on crucial industry topics and network with peers. Learn more about the event and register here.









