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Sonoma Capital names Martin Gagnon president

Canadian equipment finance lessor has over $211M under management

Equipment Finance News, AI AssistedbyEquipment Finance News, AI Assisted
July 6, 2026
in Lender Operations
Reading Time: 2 mins read
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Sonoma Capital has named Martin Gagnon president, effective July 1, as the Canadian equipment finance lessor enters its next phase of growth.

Gagnon succeeds Michael Dubowec, who will be special adviser to Gagnon. Dubowec, a founding shareholder, will continue to serve on Sonoma’s board of directors, according to a July 2 release.

Sonoma also promoted Mathieu LeFebvre to vice president of sales.

Gagnon was Sonoma’s founding sales leader and helped build its origination platform, expand its market presence and drive business development.

Dubowec led Sonoma to nearly CA$300 million ($211.3 million) in assets under management in just over four years, according to the release. In his new role, he will support long-term growth and strategic priorities.

The leadership changes reflect Sonoma’s effort to build a Canadian equipment finance platform serving customers, funding partners, employees and shareholders, the company said.

Founded in 2022, Sonoma Capital is a coast-to-coast Canadian equipment finance lessor serving businesses in the prime credit market. The company’s headquarters is in Winnipeg, Manitoba, with offices in Calgary, Alberta; Montréal; and Fredericton, New Brunswick.

Editor’s note: All amounts have been converted to U.S. dollars.   

Check out our exclusive industry data here. 

Tags: commercial financingequipment financeLeasinglender operationsstaffing
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