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Mobilization Funding launches embedded finance platform Maximus

Lender maintains 70% customer retention rate for its loan program

Johnnie Martinez IIbyJohnnie Martinez II
September 16, 2025
in Lender Operations
Reading Time: 2 mins read
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Mobilization Funding has introduced Maximus, an all-in-one loan management platform designed to simplify and speed up lending for contractors, manufacturers and small business owners.  

The secure, embedded finance portal streamlines applications, underwriting, disbursements and loan servicing, offering real-time document uploads, AI-powered analysis, cash flow planning tools and progress tracking from funding to final payment, Chief Executive Scott Peper told Equipment Finance News. 

“The real scenario is it helps them access money or a loan program that they can use to help grow their business,” he said. “Most folks in these scenarios need capital because they have the opportunity to grow, have a new customer, have been given a large order, or they won a big contract, and to go to the bank at that moment, the time processing and ability to get cash from a bank or other lenders takes too long.” 

Seventy percent of Mobilization Funding’s loan activity comes from repeat customers who use the money to pursue larger projects and growth opportunities, as well as ensure capital access as projects develop, Peper said. 

Keeping the human element 

Many lenders continue to modernize their loan application process, but customers often face outdated, inaccessible systems and poor communication once money is disbursed, creating frustration, Peper said. 

“What we’ve done is try to build an end-to-end system that allows the technology to the customer and the lender on the back-end part of the process, too, so that when customers want to pick up the phone, they can actually pick up the phone and talk to a live human,” he said. “Everybody still wants human-to-human connection when it comes time to figure out things.” 

This comes as 70% of commercial banking clients still prefer human involvement even as banks increase digitization, according to a June Deloitte release. And 81% of those clients would rather interact directly with a relationship manager, according to the same release. 

Check out our exclusive industry data here.  

Tags: commercial financingequipment financetechnology
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