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CNH launches precision farming tech to boost efficiency and sustainability

Case IH estimates SenseApply can save farmers up to $28,000

Equipment Finance News, AI AssistedbyEquipment Finance News, AI Assisted
June 12, 2025
in Agriculture
Reading Time: 2 mins read
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CNH has introduced its factory-installed Sense and Act camera sensing technology to enhance precision farming tech, enabling farmers to apply the right amount of herbicide, fertilizer or growth aids with greater accuracy.

CNH has integrated AI-powered machine learning and camera sensing technology into its Case IH, New Holland and Miller sprayers, enabling real-time crop analysis and automated input application, according to a CNH release today. The system identifies weeds against bare soil and applies water, herbicides or fertilizers only where needed, helping farmers cut costs, reduce chemical use and boost productivity.

The system, marketed under Case IH SenseApply and New Holland IntelliSense brands, uses a single cab-mounted camera sensor to assess field conditions in real time and adjust application rates accordingly. Capable of yearround use, the farming tech supports both Selective Spray and Live Variable Rate Application modes.

 Case IH estimates SenseApply can save farmers up to 65% on herbicide costs, delivering up to $28,000 in annual savings on a 3,500-acre wheat farm and paying for itself within two years.

Tags: agricultureCASECNH Industrialequipment financeNew Hollandtechnology
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