EquipmentShare’s OWN financing model and proprietary T3 technology platform helped drive the newly public company’s revenue growth in 2025.
The OWN program remains a “core pillar” of the equipment rental company’s strategy, allowing it to “meet customer demand in a disciplined, capital-efficiency way,” Mark Wopata, executive vice president of finance, said during today’s fourth-quarter earnings call.
It was EquipmentShare’s first earnings call since going public on Jan. 23.
Through the OWN program, EquipmentShare sells equipment to third-party investors who then lease it back to the company, allowing EquipmentShare to maintain operational control while sharing revenue with investors.
“Participants in the program include high-net worth individuals, family offices and institutional investors funded through both traditional lending and the [asset-back securities] market,” Wopata said. “We believe these are durable, scalable sources of capital that support the growth of the program over time.”
The OWN program is powered by T3, a cloud-based operating system that gives customers, investors and EquipmentShare personnel real-time visibility into asset location, utilization and service history, “improving transparency and reducing risk for OWN participants,” Wopata said.
The program remained significantly oversubscribed in Q4, with an appraised value of $4.1 billion at yearend, he said.
BY THE NUMBERS: Columbia, Mo.-based EquipmentShare reported these full-year results in its March 18 earnings release:
- OWN program payouts surged 70% year over year to $714 million;
- Total revenue rose 16.3% YoY to $4.4 billion;
- Equipment rental and service revenue jumped 33.9% YoY to $2.7 billion;
- Equipment sales fell 8.1% YoY to $1.5 billion; and
- Net income totaled $40 million, up from $3 million in 2024.
EquipmentShare’s OWN program fleet accounted for roughly 56% of its $8.8 billion in original equipment costs in 2025. The company added 95 locations last year as it worked to capitalize on strong construction activity, bringing its total to 385 locations.
Analyst weighs in
EquipmentShare’s performance reflects strong rental demand, with many operators opting to rent to preserve cash amid high borrowing costs, Lukas Muehlbauer, a research analyst at IPOX, a research firm and investment solutions provider focused on new listings, told Equipment Finance News.
At the same time, EquipmentShare is vulnerable to potential interest rate hikes due to its reliance on external capital, he said. But overall, the company’s rapid fleet expansion should attract investors as EquipmentShare proves its ability to compete with industry giants such as United Rentals, he said.
Meanwhile, EquipmentShare’s stock performance started strong, with shares rising 32.9% on its first day to $32.56 at close. However, shares have dropped considerably since peaking at $34.63 five days later, driven by broader economic uncertainty and overhang, Muehlbauer said.
“I think looking forward into the summer, there will obviously be some overhang from the lock-up period of the IPO,” he said. “So, there will be some insider selling. … There’s also the overhang of potential secondary offerings. The company is looking to raise more capital by selling more stocks, so I think that could introduce some downward pressure as well.”
Muehlbauer said EquipmentShare’s next earnings will be crucial to its stock performance following the lock-up period — a 90- to 180-day stretch that prohibits company insiders, founders and early investors from selling shares.
Shares of EquipmentShare [NASDAQ: EQPT] were down 7.3% from market open to $22.74 as of market close today. It has a market capitalization of $5.7 billion.
The fourth annual Equipment Finance Connect, a crucial industry event for equipment lenders and dealers, takes place at the C. Baldwin Hotel in Houston from May 18-19. Learn more about the event and register here by April 3 for early-bird savings.









