An industry veteran has launched a firm that will leverage technology to make a splash in the equipment finance industry.
Westlake, Ohio-based Elevex Capital, led by Chief Executive Jeffry Elliott, former president of Huntington Equipment Finance, is up and running, according to a Jan. 29 release. Elevex is backed by Houston-based private equity firm Sallyport.
The lender plans to use cutting-edge technologies such as embedded finance, machine learning and AI to offer fast and flexible financing solutions for equipment across various industries. Elevex’s platform accelerates credit approvals, ensures precise risk assessments and delivers a seamless financing experience for clients. From small businesses to large enterprises and government entities, organizations can now secure necessary equipment without the bureaucratic hurdles of traditional lenders.
“By integrating advanced technology with flexible financing solutions, Elevex is positioned to support business growth, particularly in underserved markets where conventional financing falls short,” Elliott stated in the release.
“Our goal is to bridge gaps in commercial equipment finance, ensuring businesses can acquire the equipment they need without unnecessary delays or complexities. Our capital markets and asset management capabilities set us apart in the industry.”
The third annual Equipment Finance Connect at the JW Marriott Nashville in Nashville, Tenn., on May 14-15, 2025, is the only event that brings together equipment dealers and lenders to share insights, attend discussions on crucial industry topics and network with peers. Learn more about the event and register here.