Hyundai Capital America expands equipment finance operations

MARCO ISLAND, Fla. — Hyundai Capital America is expanding into equipment finance, emphasizing technology, partnerships and innovation as key drivers of its growth strategy. 

Hyundai Capital America (HCA) is partnering with Alfa Financial Software for the tech piece of its venture, marking HCA’s first major step beyond auto finance, Daniel Kipper, executive director of product development and mobility, said Oct. 27 during the Equipment Leasing and Finance Association’s 2025 annual convention. 

The partnership begins with a trailer-financing venture, which is expected to include Hyundai Translead, and will then expand into robotics, fleet-as-a-service and other verticals, Kipper said. 

HCA also plans to offer a full suite of lease, loan and subscription products over the next five to ten years to meet evolving customer needs in the automotive space, particularly as affordability challenges drive demand for flexible ownership models, Kipper said. 

Helping dealers 

HCA’s new approach aims to reduce asset burdens on dealerships, which continue to adopt commercial rental and fleet models by maintaining ownership on the lending side, Kipper said. 

“Our intention is to retain ownership of those units and allow them to be utilized in the dealer rental, short-term rental model for any of the dealers,” he said. “We’re removing that asset burden, owning the equipment and allowing the dealer to utilize it in the way they need to generate additional revenue, and there will be a sharing of the revenues, etc., between our parties.” 

HCA initially structured its subscription program with dealers as full asset owners and operators, but is shifting to a fleet-as-a-service model that removes the asset burden from dealers to make participation more attractive, Kipper said. 

“We’re going to own that asset …  but give them the same level of technology and cost of support to deliver operational excellence on their end, so that they’re delivered to their customers,” he said. “That’s how we’re making it better for the dealers, more acceptable to the dealers, because one of the biggest pieces for dealers is that asset, and that expense associated with the asset.” 

Editor’s note: This article originally stated that an HCA executive publicly indicated during the ELFA conference that HCA had made a deal with Hyundai Translead to provide financing solutions. HCA subsequently informed EFN that the HCA executive was incorrect. This article was updated accordingly on Nov. 3, 2025.  

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