Equipment Finance News

No products in the cart.

SUBSCRIBE
  • News
  • Event
  • Data
  • Features
  • Lender Directory
  • PodcastNew
  • WebinarsNew
    • Webinar Library
  • Login
Log In
No Result
View All Result
  • Dealers
  • Lenders
  • Transportation
  • Agriculture
  • Construction
  • Materials Handling
  • Rentals
  • Compliance
  • Bankruptcy
  • Data Analysis
Equipment Finance News
  • News
  • Event
  • Data
  • Features
  • Lender Directory
  • PodcastNew
  • WebinarsNew
    • Webinar Library
No Result
View All Result
Equipment Finance News
No Result
View All Result

Equipment finance adopting auto industry insights

Certified pre-owned truck prices average more than $84K

Johnnie Martinez IIbyJohnnie Martinez II
October 22, 2025
in Lender Operations
Reading Time: 3 mins read
0
Share on FacebookShare on LinkedIn

Auto industry practices are increasingly influencing equipment finance as more leaders cross over between the industries, where similar business models can enhance affordability and sales, while depreciation remains distinct. 

Incentives and certified pre-owned auto programs are two opportunities to enhance affordability and stimulate sales across the equipment finance sector, Jody Ray, vice president and relationship manager at BMO Bank North America, said during Equipment Finance News’ webinar “High-priced used equipment inventory: The no-man’s land of equipment finance” on Oct. 21. 

“In addition to the certified pre-owned and the incentives, there are some ideas like taking the manufacturer’s equipment warranty that was on it new, and being able to offer that at either a significantly discounted rate or include it as part of the certified pre-owned program, so that they’re getting a factory warranty,” he said. “Sometimes the certified pre-owned autos have a 36-month, 0% loan, but if you go to 72 months for that, then it’s 3.9%, so you can look at the various APRs for the term.” 

Watch the webinar here 

The commercial transportation equipment side already offers certified pre-owned vehicles, with certified pre-owned truck prices averaging $84,029, compared to average new truck prices of $113,326 and average used truck prices of $45,156 as of today, according to EFN’s Age-Based Pricing Insights. 

Depreciation differences 

While certain programs can cross over from auto to equipment sales and finance, other areas, such as equipment depreciation, depend on factors that do not follow auto patterns, John Gougeon, president and chief executive of UniFi Equipment Finance, said during the webinar. 

“It varies by asset type and economic useful life. Certainly, the location and usage of the equipment impact depreciation,” he said. “Using a forklift example, if it’s in a pickling facility, it’s going to depreciate at a much quicker rate than one used in a dry, temperature-controlled warehouse, and that depreciation impacts its re-marketability and its aftermarket value.” 

Since equipment depreciates based on use rather than time, they sees faster depreciation, Kevin Pate, director of fleet and heavy-duty equipment at Shoppa’s Material Handling, said during the webinar. 

“In the first couple of years, you’re looking at probably 25% off the top, and you could be looking at 10% to 12% annually,” he said. “Things start to stabilize around year five or six, and you start looking at nothing more than maybe a 5- to 7-point hit on that residual, so it’s very maintenance, hour and application specific.’ 

Check out our exclusive industry data here.  

Tags: commercial financingequipment financefull bonus depreciationlender operationswebinar
Previous Post

Equipment lenders tap ChatGPT to streamline valuation

Next Post

New Holland Construction zeroes in on compact equipment market

Related Posts

A Volvo Trucks VNR electric class 8 tractor during an electric vehicle showcase and display outside the Department of Transportation headquarters in Washington, D.C., U.S., on Wednesday, Oct. 20, 2021. The congressional bipartisan infrastructure deal includes a $7.5 billion investment in electric vehicle charging and more than $10 billion for zero and low-emission buses as part of the White House administration's effort to transition to clean energy.
Lender Operations

Fleet Advantage lease originations reach record $1.2B in fiscal 2026

August 10, 2026
Mitsubishi HC Capital America Named Financing Provider for CMC North America across the US and Canada
Lender Operations

5 questions with Mitsubishi HC Capital America’s Lawrence Kunkel

August 7, 2026
Heavy equipment at the Adani Green Energy Ltd. renewable energy park in Khavda, Gujarat, India, on Monday, Oct. 30, 2023. India plans to install 30 gigawatts of wind and solar capacity to benefit from the renewable park in Khavda. 
Lender Operations

Redaptive announces $137.4M equipment finance ABS

August 6, 2026
Next Post
CNH Industrial NV New Holland Agricultural brand farm equipment for sale at a Montgomery Tractor Sales Inc. store in Mount Sterling, Kentucky, U.S., on Saturday, Jan. 30, 2021. CNH Industrial is scheduled to release earnings figures on February 2.

New Holland Construction zeroes in on compact equipment market

Proud Member Of

Check Out Our Industry Event

Stay Informed With Our 8 Newsletters

The Dig Podcast

Dealer Operations

Non-domicile CDL crackdown strains truck dealers, lenders

Dealers offloading trucks in spite of tight lending climate

August 6, 2026
Arrow Trucking Co. tractors are stored on a lot near a Freightliner dealership in Tulsa, Oklahoma, U.S., on Monday, Jan. 4, 2010. Arrow Trucking Co., the 61-year-old Tulsa-based flatbed carrier, suspended operations on Dec. 22, 2009, laying off employees and stranding scores of drivers by cancelling fuel credit cards, Tulsa World reported. Federal Authorities later issued an emergency order to executives to retrieve company trucks and trailers from truck stops and parking areas around the country.

Premier Truck Group F&I revenue rises 12.5% YoY in Q2

July 29, 2026
Aftermarket revenue shines in Rush Enterprises’ Q4 earnings

Rush F&I revenue climbs 14.6% in Q2

July 29, 2026
  • About Us
  • Advertise
  • Contact Us
  • Privacy Terms
  • ADA Compliance

 [wt_cli_manage_consent]

Connect with us

© 2026 Royal MediaRoyal Media

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • News
    • All News
    • Dealers
    • Lenders
    • Transportation
    • Agriculture
    • Construction
    • Material Handling
    • Rentals
    • Compliance
    • Data Analysis
  • Event
  • Data
  • Features
  • Lender Directory
  • Podcast
  • Webinars
    • (Upcoming Webinar – Dec 9) Tech-driven risk management: How innovation is reshaping equipment finance
    • Webinar Library

© 2026 Royal MediaRoyal Media