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Rush Enterprises COO resigns

Retailer's total revenue declined 4.7% YoY

Johnnie Martinez IIbyJohnnie Martinez II
March 20, 2026
in Dealer Operations
Reading Time: 2 mins read
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Truck dealer Rush Enterprises announced a leadership change as its chief operating officer, Jason Wilder, departs.

Wilder resigned as chief operating officer to pursue other opportunities, according to a March 19 Form 8-K filing with the SEC. The departure was not related to any disagreement over company operations, policies or practices, according to the filing.

To support the transition, Michael McRoberts, former COO and current senior adviser and board member, will assume certain COO responsibilities on an interim basis until a successor is appointed, according to the filing. The leadership transition at the commercial vehicle retailer and dealership operator comes as it evaluates long-term executive alignment while maintaining continuity in operations.

Rush Enterprises reported $21.1 million in F&I revenue in 2025, down 3.9% year over year, as total revenue fell 4.7% YoY to $7.4 billion and floorplan notes payable declined 15.1% YoY to $918 million, according to the dealer’s Feb. 17 earnings release. Meanwhile, aftermarket parts and service revenue rose 0.3% YoY to $2.5 billion, despite declines in new- and used-truck sales, driven by weak freight conditions and a challenging financing environment, weighing on overall performance.

Shares of Rush Enterprises, Inc. [NASDAQ: RUSHA] were trading at $63.01 at 10:07 ET today, down 0.2% or $.10 from market open. The company has a market cap of $4.8 billion. 

The fourth annual Equipment Finance Connect, a crucial industry event for equipment lenders and dealers, takes place at the C. Baldwin Hotel in Houston from May 18-19. Learn more about the event and register here by April 3 for early-bird savings.

Tags: equipment financeRush Enterprisesstaffingtransportationtrucking
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