CNH launches precision farming tech to boost efficiency and sustainability
CNH has introduced its factory-installed Sense and Act camera sensing technology to enhance precision farming tech, enabling farmers to apply...
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Agriculture
Deere eyes Brazil machinery sales beating Europe in coming years
Deere & Co expects sales of farm tractors and combines in Brazil will overtake those to Europe in the next...
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CNH, Deere ‘aggressive’ with early order programs
Agriculture OEMs are getting more aggressive with early order programs while cutting production to boost new equipment sales and right-size...
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Ag OEMs, dealers mull strategies to drive industry recovery
Agriculture equipment dealers and OEMs are hopeful that incentive programs, tax breaks and value-added services will help them build momentum...
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Deere commits $20B to U.S. manufacturing over next decade
John Deere is planning a major investment in the United States following shutdown rumors Equipment manufacturer John Deere announced a...
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Toro Co.’s Red Iron originations jump 15.5% YoY
Outdoor power equipment manufacturer The Toro Co.’s joint financing venture Red Iron increased originations volume during the first six months...
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Farmer sentiment hits 4-year high
Easing tariff concerns and expected federal subsidies boosted farmer sentiment in May, but low commodity prices and debt payment priorities...
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USDA to review reports following delay of latest trade outlook
The US Department of Agriculture is undergoing a review of non-statutory reports including a quarterly forecast on trade that pointed...
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