TFS Financial launches dealer-focused platform

TFS Financial has launched a captive finance platform designed to provide heavy-equipment dealers with a full suite of financing solutions.

The platform, called Dealer Direct Capital, offers a streamlined financing experience for buyers while allowing dealers to benefit from outsourced financing operations, according to a Feb. 13 company release.

Dealer Direct Capital features a multi-lender platform that matches borrowers with financing providers based on factors such as credit profile, down payment and asset specifications. The system is designed to serve borrowers across the prime, near-prime and subprime credit spectrum, helping dealers convert more potential buyers into completed transactions.

In addition, the platform includes a dedicated financial services team that manages the financing process, from customer data collection and negotiation to documentation and post-deal support. By outsourcing these functions, dealers can reduce operational costs and improve efficiency, TSF Financial President Aaron Case stated in the release.

The third annual Equipment Finance Connect at the JW Marriott Nashville on May 14-15, 2025, is the only event for both equipment dealers and finance providers. Learn more and register here.