SLR Equipment Finance has appointed Donna Alexander as senior vice president of direct sales.
In her new role, Alexander will focus on expanding the company’s leasing and lending direct sales operations in the central United States, according to a Jan. 10 release. Alexander, who began her career with General Electric Capital Corporation, most recently worked at Equify Financial for two years, according to her LinkedIn.
She brings extensive experience in account development, client relations, and customer-focused strategies to SLR Equipment Finance, according to a Jan. 10 release from SLR Equipment Finance. Alexander’s expertise in crafting customized equipment finance solutions will enhance its ability to build lasting relationships with both new and existing customers, SLR said.
The third annual Equipment Finance Connect at the JW Marriott Nashville in Nashville, Tenn., on May 14-15, 2025, is the only event that brings together equipment dealers and lenders to share insights, attend discussions on crucial industry topics and network with peers. Learn more about the event and register here.
