Deere partners with ag-tech incubator Reservoir
Collaborators to enhance specialty crop production
John Deere has partnered with California-based agricultural technology incubator The Reservoir to help farmers boost specialty crop production.
The partnership will combine Deere’s agricultural equipment, technology and grower relationships with Reservoir’s startup network, on-farm testing platforms and commercialization support, according to an Aug. 19 Deere release. Together, the companies plan to accelerate adoption of new solutions that address labor shortages, enhance efficiency and promote long-term sustainability in high-value crop production.
“High-value crops are an important growth area for agriculture and an area where innovation is needed,” Sean Sundberg, business integration manager at John Deere, stated in the release. “This partnership gives us a front row seat to the next generation of agricultural technology.”
As part of the agreement, Deere becomes Reservoir’s exclusive OEM partner, gaining branding opportunities and access to early-stage startups, research and development programs and curated field demonstrations.
Founded in 2024, The Reservoir connects startups, growers and technology providers to develop and test real-world solutions for specialty crops.
