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Asset manager Irontrax appoints new growth leader

Greg Chufo has more than 20 years of sales experience

Equipment Finance News, AI AssistedbyEquipment Finance News, AI Assisted
August 4, 2025
in Dealer Operations
Reading Time: 1 min read
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Irontrax, a provider of equipment appraisal, sales, and consulting services, has named Greg Chufo as head of client innovation and growth.

(Greg Chufo, head of client innovation & growth, Irontrax)
(Greg Chufo, head of client innovation & growth, Irontrax)

Chufo brings more than 20 years of experience in sales, client relations, and corporate training across industries, including the public sector, logistics, and professional services, according to an Aug. 4 Irontrax release. A U.S. Navy veteran, he most recently managed key accounts and led national training programs.

In his new role at Cleveland-based asset management firm Irontrax, Chufo will focus on helping clients navigate the company’s full range of services and identify tailored solutions for their equipment needs, according to the release. Irontrax President Joe Santora said Chufo’s client-focused approach and diverse experience will support the company’s continued expansion and deepen strategic client engagement.

Irontrax offers equipment appraisal, remarketing, and consulting services, helping clients make informed, data-driven decisions through its expertise, accuracy, and industry insight, according to the release. The company serves several equipment verticals, including agriculture, construction, cranes and transportation, according to the company’s website.

Check out our exclusive industry data here. 

Tags: equipment financestaffingused equipment values
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