Leadership changes this month in the heavy-equipment industry comprised a manufacturing heavyweight, a major trade group and several lenders.
New Holland Construction elevates Weisbaum
New Holland Construction, a subsidiary of equipment manufacturer CNH Industrial, promoted Brian Weisbaum to head of New Holland Construction, North America, effective immediately, according to a March 24 company release.
Weisbaum replaced Tyler Mills, who is becoming head of construction parts commercial for CNH North America, where he will oversee parts and after-sales operations for Case and New Holland Construction brands.
Weisbaum joined CNH in 2013 as dealer marketing manager, according to his LinkedIn profile. His roles also included head of network development and sales support and head of global customer experience for both CNH brands.
Now, Weisbaum will focus on strengthening New Holland’s dealer network and bringing digital retailing to the construction industry.
Muller joins ELFA executive team
The Equipment Leasing and Finance Association (ELFA) appointed Daryl Muller as chief operating officer and corporate secretary, effective immediately, the trade group announced in a March 18 release.
Muller previously held leadership roles with the National Association of Manufacturers, including managing vice president of membership and special adviser to the chief executive. Muller will work to enhance ELFA’s internal operations and work alongside President and CEO Leigh Lytle.
Mitsubishi HC Capital America bolsters construction, private credit teams
Mitsubishi HC Capital America, the largest non-bank and non-captive equipment financier in North America, made two additions to its leadership team in March.
The company named Scott Schrenker as business development manager to drive construction equipment finance growth, according to a March 13 release. Schrenker will be responsible for building strategic relationships with construction equipment dealers and customers in the Northeast. Most recently, he was a vice president at First National Bank.
Mitsubishi HC Capital America also hired Ricardo Nunes as managing director to strengthen its presence in the private credit market, according to a March 19 release. Nunes will help expand the company’s direct lending capabilities and diversify its financing offerings to capitalize on increased opportunities in the private credit space. Nunez previously worked in Bank of Ireland’s leveraged finance group, where he led origination and underwriting efforts.
Kelly to succeed Clark as Univest president
Univest Capital, the equipment finance subsidiary of Univest Bank and Trust, announced that Mark Kelly will succeed Bill Clark as president upon Clark’s retirement on March 31, according to a March 6 LinkedIn post.
Clark co-founded Univest Capital in 2006 and was COO until 2018, when he took over as president. Kelly joined the company in 2014 and is senior vice president and commercial sales team leader.
Early-bird pricing for the third annual Equipment Finance Connect ends March 28. Taking place at the JW Marriott Nashville on May 14-15, 2025, this is the only event for both equipment dealers and finance providers. Learn more and register here.
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