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Ferronordic eyes U.S. growth following Rudd Equipment acquisition

Swedish dealer group acquired Rudd for $95M in November 2023

Joey PizzolatobyJoey Pizzolato
February 22, 2024
in Dealer Operations
Reading Time: 2 mins read
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Swedish construction and truck dealership group Ferronordic is looking to grow its U.S. business in 2024 following the acquisition of Rudd Equipment at the close of last year.

Ferronordic acquired Clearfield, Pa.-based Rudd Equipment for $95 million in November, according to the company’s earnings presentation. Rudd Equipment distributes Volvo Construction Equipment, Hitachi, Sandvik and Link-Belt lifts at 13 locations across nine states along the Rust Belt, including:

  • Illinois;
  • Indiana;
  • Kentucky;
  • Maryland;
  • Missouri;
  • Ohio;
  • Pennsylvania;
  • Tennessee; and
  • West Virginia.

“Rudd has a strong long history of solid customer base and very strong brand name and good customer relations, and we can build together a stronger and bigger company in the area,” Ferronordic Chief Executive Lars Corneliusson said on the company’s earnings call today.

“Our operations in [the] USA also offer us a base in the world’s second-largest market for construction equipment and provide opportunities for possible further expansion in the future,” Corneliusson said in a letter to shareholders.

Rudd, which employs 360 people, posted $258.1 million in sales in 2023, down from  $308.3 million in 2022, according to the earnings release.

In 2023, Rudd sold 351 new units and 127 used units, and 96 units were converted to sales from rental, according to the release. Rudd did not break out unit sales in its 2022 audited US GAAP financials.

Shares of Ferronordic [STO: FNM] were trading at $6.60 (68.10 SEK) as of 5:30 pm EST, down 3.54%, or $0.24, from market open. The company has a market capitalization of $96.7 million.

Registration is now open for Equipment Finance Connect, the nation’s only dealer-centric equipment lending and leasing event, which will take place May 5-7 in Nashville, Tenn. Learn about the event and free dealer registration at EquipmentFinanceConnect.com.

Tags: earningsFerronordicRudd Equipment
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