Yanmar becomes majority owner of AriensCo
AriensCo retaining employees, operations, brands
Compact equipment OEM Yanmar will become the majority owner of OEM AriensCo through a partnership aimed at accelerating development of next-generation outdoor power equipment.
The Ariens family will retain a significant ownership stake and continue to lead AriensCo’s operations from its Brillion, Wis., headquarters, according to a Sept. 3 AriensCo release. Financial terms were not disclosed.
AriensCo will continue operating its existing brands, including Ariens, Gravely and AS-Motor, while maintaining its employees, manufacturing operations and distribution networks.
The partnership will combine Yanmar’s engineering, manufacturing and diagnostic capabilities with AriensCo’s North American and European manufacturing and distribution networks, according to the release. The companies plan to focus on technologies including automation, artificial intelligence and electrification as the outdoor power equipment market evolves.
AriensCo’s dealer network could gain access to broader product and technology capabilities, expanded service and diagnostic resources and Yanmar’s global business network.
Osaka, Japan-based Yanmar manufactures engines, agricultural and construction machinery, energy systems and other industrial equipment. AriensCo, founded in 1933, manufactures outdoor power equipment and remains under fourth- and fifth-generation family leadership.
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