Equipment Finance News welcomes industry leaders for tech webinar

Equipment industry lenders, dealers and advisers will come together for Equipment Finance News’ upcoming webinar “Technologies to Advance Your Equipment Financing Business” on Thursday, July 17, at 11 a.m. ET.      

Panelists include equipment financing industry leaders John Boy of Anderson Equipment Co., Jeffry Elliott of Elevex Capital, Bob Rinaldi of Rinaldi Advisory Services, and Tawnya Stone of GreatAmerica Financial Services. They will join a 45-minute discussion moderated by EFN Deputy Editor Johnnie Martinez on equipment finance technologies, including data-driven decision making, digitalizing the customer experience and automation, AI, and workflow optimization.   

Register for the webinar here.

Technology adoption in the equipment finance industry is accelerating, with equipment and software investment rising 10.6% year over year in May, following similar growth in 2024, according to the Equipment Leasing and Finance Foundation. In addition, Wolters Kluwer’s e-contracting index increased 7.3% YoY during the first quarter.

The following industry veterans will join the webinar to help explore how technologies, including embedded lending, digital contracting and AI can enhance equipment dealer and lending operations. 

• Boy, of Bridgeville, Pa.-based equipment dealership Anderson Equipment Co., joined the company in 2018 after nearly 10 years in the banking industry specializing in commercial underwriting and lending. He works with Anderson’s internal technology team to ensure a strong customer experience. Boy was named as one of EFN’s nine equipment finance executives to watch in 2024.

• Elliott founded Westlake, Ohio-based commercial equipment financing provider Elevex Capital in 2025. Elevex offers tech-driven financing solutions across North America. Over his three-decade career, Elliott has held senior roles at U.S. Bank and Huntington, where he led the development of one of the nation’s largest bank-owned equipment finance divisions. 

• Rinaldi founded Rinaldi Advisory Services in June 2018, specializing in merger and acquisition planning, improving enterprise value, marketing and new product development after decades serving in the equipment finance industry. The Houston-based firm provides advisory services to a range of equipment finance businesses, including independent lessors, banks, service providers and manufacturers. Rinaldi brings unique insights into the technology side of the operations of many equipment finance organizations to the webinar. 

• Stone, vice president of strategic technology at GreatAmerica Financial Services, oversees the strategic direction and implementation of customer-facing tools across multiple business units. She works closely with internal leaders and external tech partners. She joined Cedar Rapids, Iowa-based GreatAmerica in 2011 after roles with Philips Electronics and Verizon Communications.