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RBR Enterprise, First Citizens launch ag equipment finance program

Financing to accommodate seasonal operating cycles

Equipment Finance News, AI AssistedbyEquipment Finance News, AI Assisted
August 26, 2026
in Lender Operations
Reading Time: 1 min read
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RBR Enterprise and First Citizens Bank’s Equipment Finance group launched a vendor finance agreement to provide leasing and lending options for customers purchasing RBR agricultural equipment.

The program will give farmers and agribusinesses access to financing structures aligned with seasonal operating cycles and cash flow needs, according to First Citizens’ release today. Financing will support purchases of RBR equipment, including its Vector, Venturi and Vortex product lines.

Byhalia, Miss.-based RBR Enterprise manufactures self-propelled fertilizer and chemical application equipment and distributes its products throughout North America, South America and Australia.

RBR selected First Citizens Equipment Finance as demand for its agricultural equipment continues to grow and customers seek financing options suited to seasonal farming operations, RBR President Gary Reid said in the release.

The partnership will provide RBR dealers and customers with flexible terms and payment structures designed to support equipment acquisition and business growth, Nate Bartels, agriculture group leader at First Citizens Equipment Finance, said.

Check out our exclusive industry data here. 

Tags: agriculturecommercial financingequipment financefarmingFirst Citizens BankOEMregional banksstrategic partnership
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